Purity
Higher karat values contain a greater proportion of gold; lower karats generally provide added hardness.
A Precious Foundation
The Gold Guide
Understand purity, colour and wearability before choosing the gold that suits your jewellery and your life.Gold In Context
Purity is only one part of the decision.
Pure gold is naturally rich in colour and highly malleable. Jewellery alloys combine gold with other metals to create different levels of strength, tone and suitability for wear.
The best choice depends on the piece, how often it will be worn and the colour that feels most natural against your skin.
Colour And Character
Yellow, rose and white each tell light differently.
Alloy composition influences colour. Yellow gold retains traditional warmth, rose gold introduces copper-toned softness, and white gold offers a cooler, modern appearance.
Explore The Details
How to choose
Colour
Consider undertone, existing jewellery and whether you prefer warmth, blush or a cool finish.
Lifestyle
Think about frequency of wear, contact with surfaces and the care a particular finish may require.
Gold becomes personal through the colour, form and memories it carries.
A Considered Approach
A thoughtful checklist
Read the purity mark
Look for the stated karat and fineness rather than relying on colour alone.
Ask about finish
Polished, matte and plated surfaces can age differently and need different care.
Store with care
Keep pieces dry and separated to reduce tangling, rubbing and surface marks.
Carat Street